Canada’s #1 boat dealer
For over 35 years, Pride Marine Group has been creating personalized watercraft experiences. We don’t just sell boats—we help bring your vision for a life well lived to reality by connecting you to the vessel that will take you where you want to go.
In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. We are excited to expand our offering to 10 locations with the acquisition of George’s Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations.
Our history and expansion to new lakes have been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on – with the addition of our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 10 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.
Operate with fairness, honesty, and accountability
Exceed expectations, anticipate needs, and deliver solutions
Build fulfilling and cooperative relationships
Support success of customers and crew members
Our commitment to unparalleled products and customer service has won us multiple awards, and made us the largest dealer of new and used boats in Ontario. We aim to be the industry leader, which is why we never stop working for you.
With 13 locations, nearly 92% of all Ontario boating happens within 1 hour of a Pride Marine shop. No matter where you set sail, we’re your friendly neighbors ready to lend a hand.
Whether you are looking to purchase or service, our knowledgeable sales team and highly trained technicians are here to answer every question and get you back on the water.
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1785 Beaumont Dr. • Bracebridge, ON P1L 1X1Get Directions