Pride Marine Group

Canada’s #1 boat dealer

For over 35 years, Pride Marine Group has been creating personalized watercraft experiences. We don’t just sell boats—we help bring your vision for a life well lived to reality by connecting you to the vessel that will take you where you want to go.

In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. We are excited to expand our offering to 10 locations with the acquisition of George’s Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations.

Our history and expansion to new lakes have been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on – with the addition of our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 10 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.

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Operate with fairness, honesty, and accountability

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Exceed expectations, anticipate needs, and deliver solutions

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Build fulfilling and cooperative relationships

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Financial Health

Support success of customers and crew members

Our commitment to unparalleled products and customer service has won us multiple awards, and made us the largest dealer of new and used boats in Ontario. We aim to be the industry leader, which is why we never stop working for you.

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Our Top Winning Streaks

2016-2018 Canada's Top Marine Dealer of the Year

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8 years

#1 Nautique Dealer 

number one nautique boat dealer

7 years

#1 Chris Craft 
Dealer Worldwide

number one chris craft boat dealer

4 years

Chaparral/Robalo Top 10

Chaparral Robalo Top Dealer

2018 Boating Industry Employer of Choice Award

boating employer choice award

Our History

Dave and Carol Pride open Pride of Muskoka Marine at St. Elmo's Wharf on Lake Muskoka.

Pride of Muskoka begins selling new boats.

A large storage expansion occurs at Pride of Muskoka.

Paul & Karen Nickel purchase Pride of Muskoka from Karen's parents (Dave & Carol Pride).

Pride begins selling Nautiques Tow Boats by Correct Craft.

Pride becomes Canada's first dealer for the upstart Edgewater Powerboats.

Pride becomes a Crownline dealer.

Pride of Lake of Bays opens to the public.

Pride of Rosseau begins operation on the Joseph River.

Chris Craft declares Pride Marine Group to be their exclusive distributor in Ontario.

Pride of Balsam & Pride of Muskoka West expand the reach to our customers.

Pride Marine Group became a Chaparral Sport Boat Dealer.

Pride Marine Group became the exclusive Ontario Chaparral yacht and cruiser dealer.

Pride Marine Group opens their 6th location in Innisfil.

Pride Marine Group becomes the Robalo dealer for Ontario

Pride Marine Group Opens its Georgian Bay Location

Pride Marine Group Purchases Skyline Marine. Taking Over 3 New Pride Locations.

Pride Marine Group becomes the Sea Ray dealer for Muskoka

Pride Marine Group is Title Sponsor for Wakesurf Nationals and World Wakeboard Championships at the CNE

Pride Marine Group acquires George's Marine & Power Sport with three new locations in Eganville, Kingston and Ottawa.

When you work with Pride Marine Group, you’ll receive:

Pride Marine Map Locations


With 13 locations, nearly 92% of all Ontario boating happens within 1 hour of a Pride Marine shop. No matter where you set sail, we’re your friendly neighbors ready to lend a hand.

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Whether you are looking to purchase or service, our knowledgeable sales team and highly trained technicians are here to answer every question and get you back on the water.

Experience the Life Well-Lived

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Pride Marine Group 45.0122708, -79.3960037.