Pride Marine Group

For over 35 years, Pride Marine Group has been creating personalized watercraft experiences. We don’t just sell boats—we help bring your vision for a life well lived to reality by connecting you to the vessel that will take you where you want to go.

In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. We are excited to expand our offering to 10 locations with the acquisition of George’s Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations.

Our history and expansion to new lakes have been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on – with the addition of our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 10 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.