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Our History
In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year we expanded our offering to 7 locations with the addition of Pride of Georgian Bay, 6 on the water locations and our Pride Marine Group Flagship Showroom on highway 400 in Innisfil.

There are many great advantages to dealing with Pride Marine Group:
A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster.

Our Cabana Board Shops are cottage lifestyle stores that have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on - with the addition of Pride of Balsam and Pride of Muskoka West, 92% of all Ontario boating now happens within 1 hour of one of our six locations. Visit the timeline above to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was 25 years ago. It is the integrity, the hard work and the smiles.