In 1986, Pride Marine Group began as a single location, a small gas dock on the shores of Lake Muskoka, committed to serving cottagers with integrity, hard work and a smile. This year we are excited to expand our offering to 13 locations with the acquisition of George's Marine & Power Sports in Eastern Ontario. Along with our marine and dealership locations, we are pleased to offer specialized services called Pride Wake and Pride Docks.

There are many great advantages to dealing with Pride Marine Group:

A Team of More than 30 Factory technicians and vast parts supply will get you back out on the water faster.

Our Cabana Board Shops are cottage lifestyle stores that have everything you need for you to enjoy your boat.

Our history and expansion to new lakes has been driven by our customers. As new customers begin to relay their Pride experiences with neighbouring cottagers, invariably we began to forge relationships with their neighbours as well. And so it goes on - with the addition our newest locations, 92% of all Ontario boating now happens within 1 hour of one of our 13 locations. Visit the timeline to the right to familiarize yourself with a brief snapshot of our continuing evolution. But, the reason we believe that people enter into a relationship with Pride is the same as it was over 30 years ago. It is the integrity, the hard work and the smiles.


We create personalized lifestyle experiences by offering products and services that deliver the highest quality customer satisfaction through our full-service marine locations.


Our vision is to be the only place that anyone would ever want to buy boating products and services. Pride Marine Group will be recognized by both customers and industry as the undisputed market leader.


Since 1986 we have operated from the following values:

  • Integrity
  • Financial Health
  • Excellence
  • Team work


Earning the trust and loyalty of our customers, crewmembers, suppliers, owners and communities.

  1. Be responsible and accountable for all our actions
  2. Be honest
  3. Be fair and objective in all our relationships
  4. Conform to all legal, ethical and moral obligations


Contributing significantly to the economic success of our customers, crewmembers, suppliers, owners and communities

  1. Use profitable and cost-effective practices
  2. Utilize resources effectively
  3. Generate available income to meet obligations
  4. Successfully deliver and communicate superior value
  5. Continuously invest in people, education and capital assets


Meeting or exceeding the expectations of customers, crewmembers, suppliers, owners communities.

  1. Make achievable commitments and perform them correctly
  2. Be responsive and timely in communications and actions
  3. Continually innovate and improve performance, productivity and results
  4. Deliver solutions by identifying and anticipating needs


Building productive, fulfilling and cohesive relationships with our customers, crewmembers, suppliers, owners and communities

  1. Ensure effective two-way communication
  2. Work cooperatively toward clearly understood and shared goals
  3. Be positive, respectful and productive with others
  4. Evaluate and utilize our talents to maximize our collective success
  5. Provide appropriate recognition and encouragement for efforts and contributions

Boating Awards and Accolades

Awards and Accolades

  • Number 1 Nautique dealer worldwide  - 8 years
  • Number 1 Edgewater dealer worldwide -  10 years
  • Chaparral/Robalo Top 10 – 4 years
  • Number 1 Chris Craft dealer worldwide – 7 years
  • Mercury Congress Member -  15 years
  • Sitting Member of steering committee for all our boat brands
  • Top 20 dealer in North America  -7 years in a row
  • First 5 Star Multi-location dealer in Canada
  • Brunswick Dealer Certified
  • Clean Marine Certified
  • 2014 Gord Blake Visionary Award
  • 2014 Crest Rookie of the Year
  • 2014 Chris Craft Chairman’s Award for Sales Excellence
  • 2014 EdgeWater Platinum Dealer Award

Centurion TowBoats

  • April 1986

    Dave and Carol Pride open Pride of Muskoka Marine at St. Elmo's Wharf on Lake Muskoka.

  • May 1988

    Pride of Muskoka begins selling new boats.

  • October 1990

    A large storage expansion occurs at Pride of Muskoka.

  • March 1994

    Paul & Karen Nickel purchase Pride of Muskoka from Karen's parents (Dave & Carol Pride).

  • August 1996

    Pride begins selling Nautiques Tow Boats by Correct Craft.

  • January 1997

    Pride becomes Canada's first dealer for the upstart Edgewater Powerboats.

  • October 2001

    Pride becomes a Crownline dealer.

  • March 2003

    Pride of Lake of Bays opens to the public.

  • April 2005

    Pride of Rosseau begins operation on the Joseph River.

  • August 2006

    Chris Craft declares Pride Marine Group to be their exclusive distributor in Ontario.

  • September 2007

    Pride of Balsam & Pride of Muskoka West expand the reach to our customers.

  • June 2009

    Pride Marine Group became a Chaparral Sport Boat Dealer.

  • July 2011

    Pride Marine Group became the exclusive Ontario Chaparral yacht and cruiser dealer.

  • September 2011

    Pride Marine Group opens their 6th location in Innisfil.

  • January 2012

    Pride Marine Group becomes the Robalo dealer for Ontario

  • August 2012

    Pride Marine Group Opens its Georgian Bay Location

  • July 2013

    Pride Marine Group Purchases Skyline Marine. Taking Over 3 New Pride Locations.

  • July 2016

    Pride Marine Group becomes the Sea Ray dealer for Muskoka

  • August 2016

    Pride Marine Group is Title Sponsor for Wakesurf Nationals and World Wakeboard Championships at the CNE

  • November 2017

    Pride Marine Group acquires George's Marine & Power Sport with three new locations in Eganville, Kingston and Ottawa.